“A big step for small” More like, “We’re out of ideas”
Is this really happening? Apple inc released a new model this week, the iPhone 5se. Which is almost an exact clone of the iPhone 5s. Deja Vu? It surely feels like it! Apple tries it’s best to release a new model every year to keep the hype going. But what happened with this release? This new iPhone model is simply a repackaging of the same old iPhone in the same box. Yes it has a new processor, but you probably wouldn’t know the difference unless they stated it on their website. And not once was there a mention of the previous model iPhone 5. It’s like Apple is ignoring that fact that this has been done already and trying to sell it as the next big thing.
It seems as though the era of innovation from Apple is over. From here on out it’s probably going to just be small tech spec bumps that they will try to pass off as “The best thing ever!” Does the death of Steve Jobs mean the reign of Apple is over? Will the release of the iPhone 7 just be a small refresh of the 6s?
On the bright side, because the iPhone 5se is almost an exact clone of the iPhone 5 and 5s, all of the accessories made for the older models with work with your new iPhone 5se. But why would you buy the iPhone 5se? In my opinion, I feel Apple has acknowledged a design flaw with the iPhone 6 model. It bends way too easily. Even after the iPhone 6s update. The rounded body style does not offer a rigid frame to prevent bending. So this is Apple admitting, “Well… that didn’t work.. and we don’t have any new ideas.. so let’s take a step backwards.”
We usually huddle around our screens for Apple launch events, but this is probably the event where Apple has stopped being about anything that is truly, categorically new. Sorry Steve Jobs.